An interesting partnership within the cord blood marketplace is between the second largest cord blood bank in the world, ViaCord, and the world’s largest designer and retailer of women’s maternity clothing, Destination Maternity. Headquartered in Philadelphia, Pennsylvania, USA, Destination Maternity operates 2,008 retail locations, including 625 stores, largely under the trade names Destination Maternity, Motherhood Maternity, and A Pea in the Pod.[1]
Based on the lack of competing offers, ViaCord appears to have exclusive rights to have its cord blood banking educational materials placed in the checkout bags of clients purchasing maternity items at Destination Maternity retail stores. [Read more…]