As we are now just hours from 2016, I wanted to take a moment to wish all of BioInformant’s stem cell clients and partners a prosperous New Year! 2015 was an incredible year for us, in that we introduced hundreds of new clients to our products and services, sponsored and attended a wide range of stem cell industry conferences, expanded our portfolio of products, and reached new levels of visibility in the marketplace.
However, the single important metric to us is that we fueled massive new levels of success for our clients. On average, our clients that claimed stem cell or cord blood market intelligence increased revenue 3X faster than had done in prior years. There are many reasons why market intelligence works to increase revenue. It eliminates unnecessary expenses by identifying market segments that are shrinking (or experiencing slow growth), and at that same time, it drives new revenue by identifying promising new markets to target.
However, in my experience, the single biggest power of market intelligence is that it positions you to make smarter decisions, faster. [Read more…]