Market intelligence has been around for a very long time, but like all fields of study, it has evolved substantially over time. Over the past decade, BioInformant has expanded our market research techniques to include extracting data from massive online databases, delivering electronic surveys to remote regions of the world, and incorporating new social analytics that can capture individual user data as well as aggregate behavior trends on social media platforms.
Therefore, market intelligence is a continually evolving science and one that often benefits from exponential improvement.
Below, I consider the top six ways in which market intelligence can benefit stem cell industry executives and investors. [Read more…]