This article explores multiple methodologies for how to calculate a market size, including top-down and bottom-up approaches.

In this article:

1. How to Estimate Your Potential Market
2. Bottom-Up Market Size Analysis
   • Roll-Up All Market Participant Sales
   • Weighted Analysis of Industry Leaders
   • Survey Customers for How Much They Spend in the Market
3. Top-Down Market Size Analysis
   • Using a Known Reference Market
   • Market Sizing Using Population Metrics

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