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Home » Mesenchymal Stem Cell (MSC) Products – The Cost of Winning Search Terms Online

Mesenchymal Stem Cell (MSC) Products – The Cost of Winning Search Terms Online

May 20, 2015 By Cade Hildreth (CEO) Leave a Comment

Marketing Cost Analysis for “Mesenchymal Stem Cell”

Because Google now controls over 50% of online searches, it is the single best resource available for analyzing online search behavior within the mesenchymal stem cell (MSC) market.

Discover class-defining bioproduction tools.

Identifying the cost of winning search terms related to MSCs is an important analysis for company executives to conduct, because it allows for the planning of cost-effective Google AdWords campaigns and because it reveals existing levels of market competition for the sale of MSC products and services.

Individuals or companies who choose to buy the exact search phrase “Mesenchymal Stem Cell” through Google AdWords now pay $7.65[1] to win search traffic for this phrase within the United States.

bitbio

Internationally, when all locations are considered, the cost for buying the exact search phrase “Mesenchymal Stem Cell” through Google AdWords is $2.85.[2] It is a valuable finding that the cost of marketing MSC products and services is more than twice as expensive within the USA as it is globally ($7.65 vs. $2.85 per click, respectively).

IMAGE. Google AdWords Price-Per-Click for the Term “Mesenchymal Stem Cell” (Geography: USA Only)Google Adwords Cost-Per-Click for "Mesenchymal Stem Cell"

iPSC-derived cardiomyocte therapy

IMAGE. Google AdWords Price-Per-Click for the Term “Mesenchymal Stem Cell” (Geography: Worldwide)

Pluristyx

Google Adwords Cost-Per-Click for "Mesenchymal Stem Cell" (Worldwide)

Findings from this section are summarized below.

TABLE. Google AdWords Pay-Per-Click Prices for the Search Phrase “Mesenchymal Stem Cell” 

 SEARCH PHRASE GEOGRAPHY PAY-PER-CLICK COST
 Mesenchymal Stem CellUSA $7.65
 Mesenchymal Stem CellWorldwide $2.85

The Cost of Derivative Search Terms

Next, an analysis of search terms that contain the phrase “Mesenchymal Stem Cell” is presented. Results containing the phrase “Stem Cell” are also included for comparative purposes. While there are often lower volumes of search for these longer phrases, they are usually more specialized and can therefore potentially convert at higher rates.

See a full analysis of “Mesenchymal Stem Cell” derivative search terms for the United States and worldwide below, again performed using the Google AdWords tool. 

IMAGE. Cost-per-Click for Derivative Search Terms (Geography: USA Only)

Google Adwords Cost-Per-Click for Mesenchymal Stem Cell Terms

IMAGE.  Cost-per-Click for Derivative Search Terms (Geography: Worldwide)

Google Adwords Cost-Per-Click for Mesenchymal Stem Cell Term

Summary

Staying informed about MSC marketing costs and current levels of market competition is valuable to company management, product managers, industry investors, and more.

There are other critical industry metrics to track as well, including MSC clinical trial rates, patent rates, scientific publication rates, and grant rates and more.

However, continuously tracking these metrics is time-consuming and expensive.  To quickly access current MSC industry metrics,  view the global strategic report “Mesenchymal Stem Cells – Advances & Applications” now.

Mesenchymal Stem Cells - Advances & Applications

 

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Footnotes:

[1]   Adwords.google.com, (2014). Google AdWords: Keyword Planner. [online] Available at: https://adwords.google.com/ko/KeywordPlanner/Home (“Mesenchymal Stem Cell”; Geography: USA Only) [Accessed 19 May. 2015].

[2] Adwords.google.com, (2014). Google AdWords: Keyword Planner. [online] Available at: https://adwords.google.com/ko/KeywordPlanner/Home (“Mesenchymal Stem Cell”; Geography: Worldwide) [Accessed 19 May. 2015].

 

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Filed Under: MSCs, Stem Cells Tagged With: competitive environment, market research, market share, marketing costs, mesenchymal stem cells, product development, stem cells

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About Cade Hildreth (CEO)

Cade Hildreth is the Founder of BioInformant.com, the world's largest publisher of stem cell industry news. Cade is a media expert on stem cells, recently interviewed by the Wall Street Journal, Los Angeles Business Journal, Xconomy, and Vogue Magazine. 

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