An interesting partnership within the cord blood marketplace is between the second largest cord blood bank in the world, ViaCord, and the world’s largest designer and retailer of women’s maternity clothing, Destination Maternity. Headquartered in Philadelphia, Pennsylvania, USA, Destination Maternity operates 2,008 retail locations, including 625 stores, largely under the trade names Destination Maternity, Motherhood Maternity, and A Pea in the Pod.[1]
Based on the lack of competing offers, ViaCord appears to have exclusive rights to have its cord blood banking educational materials placed in the checkout bags of clients purchasing maternity items at Destination Maternity retail stores.
Neither ViaCord, nor Destination Maternity, have disclosed the start date of this agreement or its exact terms. However, there are online comments.
ViaCord does have an online landing page for a special enrollment offer for Destination Maternity clients. When enrolling for cord blood storage through ViaCord, Destination Maternity clients receive $50 off their next purchase from Destination Maternity, Motherhood Maternity, or A Pea in the Pod Maternity. The landing page can be viewed here: http://www.viacord.com/lp/dm/index_dm_50coup.aspx.[2]
In addition, there are posts dating back as early as 2010 with Destination Maternity shoppers referencing receiving their “$50 off their next purchase” gift card from ViaCord.[3] ViaCord has also run at least one “Cord Blood Banking Informative Class” at a Destination Maternity location at the Town Center in Jacksonville, FL,[4] and possibly at other locations.
While the terms of partnership between ViaCord and Destination Maternity are not openly discussed or promoted, having a relationship for distribution of educational materials through the largest retailer of women’s maternity clothing in the world is a powerful alliance for ViaCord to have secured.
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Footnotes:
[1] Wikipedia, (2014). Destination Maternity. [online] Available at: http://en.wikipedia.org/wiki/Destination_Maternity. Accessed January 21, 2016.
[2] Viacord.com, (2014). $50 Coupon for Destination Maternity Moms | ViaCord. [online] Available at: http://www.viacord.com/lp/dm/index_dm_50coup.aspx. Accessed January 21, 2016.
[3] TheNest, (2010). Got my $50 Destination Maternity gift card from Viacord. [online] Available at: http://forums.thenest.com/discussion/4245194/got-my-50-destination-maternity-gift-card-from-viacord. Accessed January 21, 2016.
[4] Jacksonville, and Center), D. (2014). ViaCord: Cord Blood Banking Informative Class (Destination Maternity). [online] Eventful. Available at: http://jacksonville.eventful.com/events/viacord-cord-blood-b-/E0-001-045392319-3@2012092819. Accessed January 21, 2016.