Strategy of the Day: How to Efficiently Convert Cord Blood Banking Leads to Clients
For cord blood banks that are marketing to expectant parents, the time window during which to convert a lead to a client is only nine months at best, often shorter, if an expectant couple does not contact you immediately after becoming aware of the pregnancy.
Under these circumstances, what is the best way to follow-up with your potential clients?
Forbes states that about 90% of text messages are read within 3 minutes of receipt, whereas email, one of the most common marketing tools, has an average open rate of only 22%, according to Social Times.
Clearly, you need to be contacting your leads by text, in addition to the other methods of communication that you may be utilizing, and you can only do this if you collect the mobile number of your incoming leads.
Do this by saying, “I have information that I want to text you. What is the number to which I should send it?” You’ll be surprised at the nearly 100% compliance you get from this question.
To further inspire you to incorporate a texting strategy within your sales force, research conducted by sales expert Grant Cardone has identified that “texting a client during a call with them will increase your chances of getting an appointment by 500%.” Good luck, enjoy your increased sales productivity, and congrats in advance on dominating the cord blood banking marketplace!
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